Sin City Diabetics — Weekly Meeting Deck

Google Ads — Overall Results

PMAX | Website Traffic

Cost

$27.72

Impressions

71

Phone Calls

3

Conversions

2

Conv. Rate

28.57%

Cost / Conv.

$13.86

Google Ads — Campaign Breakdown

Campaign	Status	Budget	Impressions	Phone Calls	Conv. Rate	Conversions	Cost / Conv.	Cost
PMAX \| Website Traffic	Eligible	$5.00	71	3	28.57%	2	$13.86	$27.72
Total			71	3	28.57%	2	$13.86	$27.72

Google V3 Local Ads — Overall Results

Local PMax Campaigns

Cost

$975.66

Impressions

3,591

Phone Calls

20

Conversions

27

Cost / Conv.

$36.14

Google V3 Local — Campaign Breakdown

Campaign	Status	Budget	Impressions	Phone Calls	Conv. Rate	Conversions	Cost / Conv.	Cost
Local PMAX General	Eligible	$25.00	2,703	14	2.49%	19	$40.24	$764.50
Local PMAX Expansion	Eligible	$10.00	689	5	11.63%	8	$19.93	$159.42
PMAX Local	Paused	$10.00	0	0	0.00%	0	$0.00	$0.00
Local PMAX General 2	Eligible	$10.00	199	1	0.00%	0	$0.00	$51.74
Total			3,591	20		27	$36.14	$975.66

Meta Ads — Overall Results

Facebook & Instagram Campaigns

Amount Spent

$705.45

Impressions

37,397

Link Clicks

581

Leads

49

Purchases

14

Cost Per Lead

$14.40

Meta Ads — Campaign Breakdown

Campaign	Status	Spend	Results	Cost Per Result
Seller Leads - Worldwide	Active	$493.98	36 leads	$13.72
Buyer Leads	Active	$123.38	9 leads	$13.71
Dexcom G7 - Sales	Active	$79.82	14 purchases	$5.70
Ad Awareness	Active	$7.40	—	—
Advantage+ Shopping	Active	$0.87	—	—
Total		$705.45	49 leads / 14 purchases	$14.40 CPL